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The little-known, controversial ending of the quote “A Jack of all trades, master of none…” and how it massively impacted my life - Page 8​
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The only 3 ways in which you can grow your e-commerce business… and how the last two will either make or break you - Page 10​
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How to use “second-order” and “third-order” consequences to make better decisions that will set you off in the future - Page 14​
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The 3 rules I follow for myself (and all of my clients) - Page 15​
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How to “extract” up to 80% more revenue from each subscriber - Page 16​
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Why it feels like if you stop advertising, your business will collapse… and how to protect your business so you never again have to pray for Robo Zuckerberg’s mercy on your ad account - Page 17​
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Why most of your subscribers aren’t interested in buying most of the time… and what’s the unpopular solution - Page 18​
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How changing even one small thing in your ads can have a dramatic impact on your email marketing… and how to avoid “breaking” your business with such mistakes - Page 22​
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Doubling your traffic (or clicks) WILL NOT double your business… here’s why - Page 24​
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The 3 main reasons why people buy anything…and why most store owners focus on the wrong one - Page 26​
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The step-by-step process of understanding your audience better than they understand themselves using ChatGPT - Page 28​
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Unless you figure out how to do this… you’ll never be able to build a top 1% brand - Page 34​
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Why capturing more emails is WRONG and will likely break your entire email marketing system… and what to do instead - Page 36​
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What running a nightclub can teach us about creating segments (once you understand this concept, you’ll never struggle with segmentation again) - Page 39​
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How “engagement-level segments” can help you determine how often someone should receive campaigns from you - Page 41​
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How “buying intent segments” can help you decide exactly what kind of promotional campaigns you should send to people (and are most likely to take action on) - Page 43​
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My extensive list of segments you should ALWAYS exclude from your sends to protect your deliverability, reputation and spam complaints (ignore this at your own risk) - Page 46​
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A detailed breakdown of the “9 Core Flows” I create for all of my clients (responsible for generating $14M in revenue last year) - Page 53​
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The only two types of campaigns you can create… plus 28 examples you can start using immediately - Page 75​
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The step-by-step process of creating campaign calendars using ChatGPT (this is the easiest way to have a plan for weeks, even months in advance) - Page 77​
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The 30,000ft overview of how to easily apply all the information from this book and see immediate results in your e-commerce business - Page 89