$2.9M Generated With Email Marketing For A Beds & Mattresses Brand

1. Introduction

Client Overview: This client is a US-based online store selling beds & mattresses with a high AOV of about $400.

Challenge: The brand had a basic email marketing system in place when we started - Welcome Flow, Abandoned Checkout Flow, Browse Abandonment Flow, and a Post-Purchase Flow. They were sending 1-2 campaigns per week. They had a big email list that wasn’t utilized to the fullest extent.

2. Strategy

Approach: The client was leaving a lot on the table by not having an advanced email system with fully optimized core flows and a solid retention strategy. This was our plan for the first 3 months:

Month #1

• Optimize the  4 core flows  (Welcome Flow, Abandoned Checkout Flow, Abandoned Cart Flow, Browse Abandonment Flow)
  

• Create a new design document with different email layouts we can use to create consistency
  

• Create and send out 12 campaigns with the new premium design

• Create two new pop-ups (mobile and desktop) and out-perform the old ones (who were only converting at 2%)
  

Month #2

• Create 3 retention-focused flows (Cross-Sell Flow, VIP Flow, Win-Back Flow)
  

• Create and send 12 campaigns (adjust based on our learnings from Month 1)
  

• Optimize/create pop-ups to increase the sign-up rate
  

Month #3

• Add additional product/category-specific emails to the core flows to achieve more targeted and personalized messaging and increase the sales of the best-sellers
  

• Create and send 12 campaigns (do A/B tests focusing on one underperforming metric - open rate, click rate, etc)
  

• Re-design or further optimize the pop-ups to achieve the highest possible sign-up rate

3. Results

Results: We started working with the client at the beginning of 2024. We generated $2.9M with email marketing, which accounted for 36.76% of their total revenue. This was a 40.7% increase from the previous year - a massive success and close to $1M in extra revenue from email alone.

Screenshots: 

4. Design Examples

5. Conclusion

Summary:

• We generated $2.9M with email marketing in 2024, which accounted for 37.76% of their total revenue and saw a 40.7% increase compared to 2023
  

• We established a systematic way of doing email marketing that resulted in consistent results every month
  

• We collected hundreds of new reviews and UGC for the brand

Future Steps:

• Continuously optimize and improve the live flows
  

• Aim to improve underperforming metrics every month with strategic A/B tests and optimizations
  

• Create/update existing flows with additional branches when new products are being launched